The Innovation Center – Mission Control Checklist

Phase

Tool

You Do

We Do

Deliverable

ü

ü

Assessment

Strategic Audit Report

Key Stakeholder Interviews To Align Objectives

Corporate Asset, Capability & Relationship Inventory

Benchmark The Current Business

Identify Cross Functional Internal Team

Market Evaluation Report

Market Size Estimates

Distribution Channel Assessment

Market Trend Analysis

Consumer Trend Analysis

Identify Areas Of Opportunity

Identify Market Segments & Niches

Competitive Analysis Report

Profile Current and Emerging Competitors

Benchmark Competitive User Experiences

Reverse Engineer Competitive Offerings

Establish Competitive Intelligence Systems

Global Competitive Analysis

Competitive Gap Analysis – Identify Unmet Needs

Scenario Analysis – Forecast Competitive Reactions

Secondary Research Report

Internet Intelligence Scan

Trade Publications Intelligence Scan

General Media Intelligence Scan

Syndicated Research Report Scan

Opportunity Assessment Report

Summary Of All The Above

Discovery

Idea Generation Report

Problem Statement Definitions

Internal Brainstorming Sessions

External Creative Consumers Brainstorming Sessions

Innovation Center Idea Turbocharge

Initial Idea Screening

Identify & Workaround Key Idea Challenges

Development of Promising Concept Statements

Qualitative Concept Testing

Development Of Screener

Development Of Discussion Guides

Offline Focus Groups

Online Focus Groups

Feature/Benefit Prioritization

Research Summary Report & Recommendations

Quantitative Concept Validation

Development Of Screener

Survey Development

Survey Management

Research Summary Report & Recommendations

GAP Analysis Report

Review Consumer Desires vs. Corporate Capabilities

Identify Strengths, Weaknesses, Opportunities and Threats

Business Concept Statement

Vision Statement

Mission Statement

Positioning Statement

Target Market

Consumer Value Propositions/Key Appeals

Financial Assessment

Business Model

High Level Five Year Profit & Loss Forecasts

Revenue Drivers & Forecast

Expense Drivers & Forecast

Capital Expenditure Forecast

Cash Flow Forecast

Pricing Analysis

Ancillary Revenue Streams

Marketing Strategy

Branding & Identity

Consumer Experience Analysis

Product Strategy

Pricing Strategy

Distribution Strategy

Promotional Strategy

Communication Strategy

Acquisition Strategy

Activation Strategy

Usage Strategy

Loyalty & Retention Strategy

Resolicitation Strategy

Internet Strategy

Customer Relationship Management Strategy

Partner Strategy

Distribution Partner Strategy

Content Partner Strategy

Manufacturing Partner Strategy

Service Partner Strategy

Operational Partner Strategy

Operations & Systems Strategy

Operational Requirements

Top Level Process Flows

Customer Service Strategy

Technology Strategy

Organizational Strategy

Organization Structure

Define Positions & Required Skillsets

Recruit Project Teams

Recruit Permanent Teams

Compensation Planning

Performance Assessments

Cultural Development

Legal

Intellectual Property Protections

IP Searches

Copyrights, Trademarks, Patents

Licensing Agreements

Design

Business Plan

Executive Summary

Concept & Vision

Consumer Trends & Market Size

Target Markets

Research Findings

Competitive Landscape

The Business Model & Revenue Drivers

Branding & Positioning Strategies

Partner Strategy - Product & Service Aggregation

Execution Strategy & Development Phases

Marketing & Distribution

Operations & Systems

Organization & Facilities

Financials

Legal

Time & Action Plan

Risks & Mitigates

Appendices

Project Planning & Management

Project Plans

Project Management

Resource Planning

Risks & Mitigates

Risk Identification

Mitigate Strategies