Capabilities

Our capabilities extend across the innovation lifecycle. The uniqueness of each innovation project demands  specialized resources and expertise, all accessible through our Innovation Partner Network and made available to select client partners. A sample of our capabilities is detailed below.

Vision

• Identifying Areas Of Opportunity
• Conducting Innovation Inventories
• Moderating Idea Generation Sessions
• Developing Concept Statements
• Rendering Visual Concepts
• Establishing "Fuzzy Front End" Systems
• Idea!List - 25 Ideas In 24 Hours
• Uncovering Hidden Assets

Mission

• Mission Statement Definition
• Opportunity Prioritization
• Target Market Prioritization
• Defining Goals

Team

• Identifying Required Skill Sets
• Defining Innovative Organization Structures
• Recruiting Temporary Teams
• Recruiting Permanent Teams
• Professional Innovation Development
• Compensation Planning For Innovation
• Innovation Performance Analysis
• Establishing Innovation Cultures

Strategy

• Strategic Business Planning
• Business Plan Writing
• Enhancing Existing Business Plans
• Innovative Revenue Models
• Financial Modeling
• Opportunity Assessments
• Multi-Generation Product Planning

Explore

• Environmental Scanning
• Trend Monitoring
• Primary & Secondary Research
• Ethnography
• Consumer Experience Analysis 
• Target Market Immersion 
• Opportunity Identification
• Emerging Technology Monitoring

Compete

• Competitive Intelligence Systems
• Global Competitive Analysis
• Benchmarking
• Gap Analysis
• Scenario Analysis
• Competitive Reaction Forecasting
• Product & Service Trial Analysis
• Reverse Engineering
• Identifying Competitive Weaknesses

Build

• Rapid Prototyping
• Industrial Design
• User Experience Testing
• Consumer Driven Benefit Prioritizations
• Consumer Requirement Definitions
• Business Requirement Definitions
• Software Development
• Reality Development

Protect

• Intellectual Property Protection
• Preliminary & Thorough IP Searches
• Copyrights, Trademarks, Patents
• Negotiating Licensing Agreements
• Non-Disclosure Agreements

Brand

• Naming
• Creating Identity
• Competitive Brand Analysis
• Developing Customer Value Propositions
• Positioning Statements
• URL Development
• Covert URL Acquisition
• Consumer Experience Planning
• Customer Lifecycle Communications

Market

• Strategic Marketing Plans
• Target Market Identification & Prioritization
• Segmentation Analysis
• Identifying & Managing Channels
• Customer Acquisition
• Customer Retention & Loyalty
• Customer Resolicitation
• Promotional Concepts
• Direct Marketing
• Advertising & Communication Concepts
• Customer Relationship Management
• Subscription & Continuity Marketing
• Presentations & Pitches
• Traditional, Online, & Wireless Marketing 
• Guerilla Marketing Strategies
• Commercialization
• Pricing Strategies
• Co-marketing, Cross Marketing & Upsells

Launch

• Publicity Events
• Press Releases
• Product Placements
• Public Relations
• Internal Launch Events

Tweak

• Product Enhancements
• User Experience Testing
• Monitoring Consumer Satisfaction
• Proofing & Trial
• Business Turn Around
• Reinvent & Relaunch
• Multi-Generation Product Plans

Partner

• Business Development
• Development Partnerships
• Distribution Partnerships
• Merger & Acquisition Targeting
• SynergyLink - Cross Corporate Synergies
• PartnerWeb - Economies of Partnership
• Partnership Negotiations & Agreements

Achieve

• Goal & Objective Definition
• Milestone Development
• Tracking Progress & Achievements
• Management Incentives
• Developing Innovation Cultures

ROI

• Financial Modeling
• Forecasting
• Financial Scenario Analysis
• Revenue Model Refinement
• Value Based Financing

Celebrate

• Event Planning & Management
• Reward & Recognition Programs
• Milestone Celebrations
• Innovation Solicitation Programs
• Innovation Awards

Share

• Children's Innovation Workshops
• Guest Lecturing
• Public Speaking Engagements
• Case Study Collaboration
• Professional Development
• Community Outreach & Involvement